Steve Asbury as CPD Ambassador

April 2, 2025 by
Steve Asbury as CPD Ambassador
Central Powersports Distribution, Mason Simmons

CPD Continues Partnership with Steve Asbury for 2025 as Brand Ambassador

Marshall, TX — CPD is excited to announce the continued partnership with Steve Asbury as a CPD ambassador for 2025. For the fourth consecutive year, Steve will represent the CPD brand, traveling across the eastern United States aboard his AJP PR7 motorcycle.

As a long-time supporter and passionate rider, Steve has played a vital role in showcasing the performance, reliability, and versatility of CPD products. This year, he will be attending a number of exciting events, giving enthusiasts the opportunity to meet him in person and experience the AJP PR7 up close. Whether you’re looking to check out the motorcycle or even test ride one yourself, Steve will be available at multiple stops along the way.

Here’s a look at where you can find Steve Asbury and the AJP PR7:

  • April 3-6 – Loretta Lynn's Ranch, Tennessee
  • April 11-13 – Perry Mountain, Alabama
  • April 24-27 – Cabin Fever, Missouri
  • May 3-4 – Renfro Valley, Kentucky
  • May 14-18 – Rally at the Rock, Arkansas
  • May 31-June 1 – Ozark 200, Arkansas
  • June 7-8 – Ride for Research, Wisconsin
  • June 21-22 – Baby Burr Dual Sport, Ohio
  • June 27-30 – Touratech West, Washington
  • August 2-3 – Copperhead Dual Sport, Ohio
  • August 7-10 – Redbull TKO, Tennessee
  • August 14-17 – Touratech East, New Hampshire
  • September 13-14 – Buffaloe 500, Indiana
  • October 2-5 – Red River Scramble, Kentucky
  • October 23-26 – TouraTexas Rally, Texas
  • November 1-2 – Loose Nut Ride, TBD
  • TBD – Upper Cumberland Dual Sport, Tennessee
  • November 12-16 – Diamond Don's Dual Sport, Texas


At these events, attendees can learn more about CPD’s products and witness firsthand Steve's expertise on the AJP PR7. For those looking to get in on the action, a chance to test ride the AJP PR7 will be available as well. CPD encourages everyone to come out and experience the thrill of riding with one of the best ambassadors in the sport.

“We are thrilled to continue working with Steve Asbury for another year. His dedication and passion for motorcycles align perfectly with our brand, and we look forward to seeing him at these incredible events,” said Mark Berg, Owner/Operator at CPD. “Steve has been an invaluable ambassador for CPD, and we can’t wait to see what 2025 has in store for him and our community.”

"I’m very excited to hit the trails and backroads with the 2025 AJP PR7 this year. The events I’ll be attending are a mix of single track, two track, dirt roads, and gravel with some highway in between. The PR7 was built for this purpose, as it handles every terrain extremely well. I look forward to my travels, seeing old friends and making new ones. Ask me anything about AJP and the PR7! See you at the next event!!" Steve Asbury

Stay tuned for more details on upcoming events and news about Steve’s travels. For more information on CPD and the AJP PR7, visit www.cpd-usa.com and www.ajp-usa.com.

About CPD:
CPD is a leading distributor of high-quality European motorcycles and accessories for adventure riders and off-road enthusiasts. 

Media Contact:
Mason Simmons
Marketing Director
marketing@cpd-usa.com
(903) 742-4270

Steve Asbury as CPD Ambassador
Central Powersports Distribution, Mason Simmons April 2, 2025
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